I hadn't really noticed how popular this seems to be until I started to actually look for it. I suppose the idea is that as a passer by, you're not supposed to notice the difference and so universal equilibrium and oneness with the world can be maintained.
Seems like a lot of effort to me. If you're going to bother, then why not cover the offending architecture with something a little bit less ordinary that we can all get a lot of enjoyment out of?
However I do like the idea that you can just wrap an entire building in a digital print, complete with reflections in the fake windows (see the Starbucks building). My favourite so far has to be the hand painted board over a bedroom window (below) taken in Whitby.
University of Manchester
Starbucks building Manchester
Stockport - Look closely, this shop must sell Travelodges when it's not being empty. Maybe that's why it's empty.
Whitby
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